FOUNDER | 25-years of Luxury Branding, Cultural Strategy, Creative Storytelling, and Brand Transformation

Jess is a brand strategist with more than 25 years of experience turning global businesses into cultural icons. She has led brand work for some of the world’s most recognizable names—including Lincoln Motor Company, Diageo (Johnnie Walker, Crown Royal, CÎROC), VOSS Water, Microsoft, Davidoff, and others—across New York, London, Toronto, Washington D.C., and San Francisco.

After becoming a patient herself, Jess noticed a persistent disconnect in the aesthetic and plastic surgery world: practices delivering extraordinary clinical results, yet presenting themselves with the language, visuals, and mindset of traditional medical offices. The work was premium. The outcomes were transformative. The brands were not.

FACE Communications was created to close that gap—to translate medical excellence into brand experiences that feel confident, considered, and unmistakably high-end. Not louder. Not trend-driven. But clear in what they stand for and who they are meant for.

Jess believes branding is not decoration—it is a business asset. The strongest practices are not built on fleeting attention or perfectly filtered posts, but on trust earned over time. In a category this personal, the most valuable lead will always be a recommendation from someone who has already been through the experience.

That’s why “better patients” matter. Patients who feel understood, respected, and well cared for become advocates. They return. They refer. They elevate the reputation of the practice simply by choosing it. Brand, patient experience, and long-term growth are inseparable.

At FACE, Jess helps practices stop marketing procedures and start building brands—brands that attract the right patients, strengthen loyalty, and grow through the quiet power of word of mouth.

FOUNDER | 30-year Growth Architect helping small and global companies grow by blending strategic precision, human-centered insight, and creative innovation.

Jeff Fink is a growth architect, strategist, and creative leader whose career has been defined by one core question: what truly drives human desire—and how do brands earn the right to meet it.

Trained as a sociologist and educator, Jeff began his career teaching at Wayne State University at the master’s and doctoral levels, grounding his work in a deep understanding of human behavior, identity, and cultural influence. That foundation shaped everything that followed—giving him a rare ability to translate emotional motivation into disciplined, commercial strategy.

Over more than two decades as a senior executive at Diageo, Jeff helped build and evolve some of the world’s most valuable luxury and premium brands, including Johnnie Walker, Crown Royal, and Ketel One. He created and scaled multiple billion-dollar platforms, including Crown Royal Flavors ($2.8B in cumulative revenue), which redefined flavored whiskey as a premium indulgence; Ketel One Botanical ($300M+), which elevated vodka through a sophisticated, lower-ABV expression; and the Orphan Barrel portfolio, which pioneered ultra-rare, collectible whiskey as a luxury asset. His work consistently demonstrated how insight-led brand strategy translates into pricing power, loyalty, and long-term enterprise value.

What ultimately drew Jeff to aesthetic and plastic surgery is the same truth that guided his work in luxury spirits: people are not buying products—they are investing in identity, confidence, and how they show up in the world. Few categories sit closer to those emotions, or carry greater responsibility, than aesthetic medicine.

At FACE Communications, Jeff brings the strategic and commercial rigor behind luxury—ensuring that aspiration is matched with credibility, creativity with discipline, and storytelling with measurable growth. Partnering with Jess, he helps practices move beyond clinical marketing to become trusted, emotionally resonant brands that patients believe in, desire, and stay loyal to over time.